About us

Whatever you need, if it’s branding, strategy, PR, design, digital content or media training – we focus on impact. We measure that impact in three ways – impact on you and your objectives; impact on the environment; impact on communities.

Based in Truro, Cornwall, we work with ethical and socially responsible brands and organisations throughout the UK.

Mark Picken launched MPAD in 1999, with support from the Prince’s Trust. As a result, we’ve always loved the third sector, and we’re passionate about social and ethical communications.

Once upon a time, when Mark had an office in a cupboard under the stairs, MPAD stood for Mark Picken Advertising & Design. It still does all of those things, but we’re much, much more than that.

Our big focus is on impactful communications, and in turn our agency’s impact on the environment and the community in which we work. We’re proud of our environmental management system, which tells us that since 2008, we have recycled the equivalent weight in waste as that as a hippo. Yes, that heavy, aquatic mammal – 1.5 tonnes in weight to be exact.

Check out our infographic here.

Latest MPAD news

Act Boldly – Taking on the Classic Quarter Ultramarathon

In February I attended an Unlocking Potential event in Wadebridge on disruption. The keynote speaker, Jim Lawless, spoke about acting boldly. As Jim said to me on LinkedIn: “Change starts with an event. We either wait for external events to force change or create our own event: The Bold Act.” Following Jim’s theme I decided […]

Year of UX – May 

Wow!  UX London Just writing this blog after attending the first day of UX London.  What an incredible day in a brilliant venue learning from 5 amazing speakers, brilliant conversations and sitting in on an awesome content design workshop with Sarah Richards.  The speakers Jane Austin, director of product design, Babylon Health Sarah Richard, founder, […]

Year of UX – April 2019

While our Year of UX officially started back in October 2018, we’re creating a month-by-month guide during 2019 highlighting the successes and challenges we’ve had during each month.   Here’s how April looked for us (and we didn’t forget March, the focus was on user journey mapping!) Talk, talk April was a month for discussions, […]

The Joys of Mapping

As Jon Bon Jovi once said (according to a quote finder): “Map out your future – but do it in pencil. The road ahead is as long as you make it. Make it worth the trip.”     We tend to use Sharpies and Post-It Notes, rather than pencil, but the sentiment is the same. […]

Putting Our UX Review to the Test

As part of our Year of UX, we have been really testing ourselves, our process and our information. One way we have been doing that is by going out and asking colleagues, associates and clients for proper, honest feedback on our messaging and our marketing material. The main one we have been focusing on is […]