To provide interim press office support for the disaster relief charity at a time of rapid operational growth on a local and international scale, while managing communications around internal challenges.
As the charity is reactive to events, the comms strategy had to be flexible as well. An initial 3-month plan was put in place to guide the work, as well as provide an outline for the internal marketing team and Head of Fundraising.
Things could change instantly, however, which was highlighted by the fact Mark worked on Christmas Day and Boxing Day to support the charity after it had discovered it was going to be the first NGO to be allowed in to Lebanon to support Syrian refugees.
Although the organisation was under media pressure from an existing internal issue, positive coverage was secured on a national level following the charity’s work to support flood victims in Cornwall and Devon in the run up to Christmas.
The charity also gained recognition for its work to support Syrian refugees in Northern Iraq, while MPAD helped to launch a campaign to raise £1m to help those fleeing the civil war in Syria.
Images courtesy of ShelterBox