Year of UX – June 2019

19.07.2019 |

  • Posted by Mark Picken
  • Everything you need to make extradorinaiy work can be found in your ordinary life

    I’m more than slightly behind on my June blog! I wrote this as Sarah Richards presented content design to businesses in Cornwall for the first time (but more on that in my July blog!)

    June was epic!

    June was an epic month in the world of UX (user experience) and content design.

    The last few days were spent in Edinburgh at Content Ed – the content conference aimed at people working in higher education.

    I was there in my Content Design London role supporting Sarah.

    Apart from getting to spend 4 days in Edinburgh in the sunshine and running up Arthur’s Seat twice, I got to hear from some amazing speakers and made friends with content designers from all over the world.

    What did I learn from Content Ed?

    Content that is accessible, inclusive and in the relevant channel is key to engaging with your audience. 

    That is it. The message is so simple, that it doesn’t need more explanation. 

    If you want to engage with your audiences, customers, staff or stakeholders, your content needs to be accessible.

    What did I get my fellow attendees?

    Making friends from all over the world who share a common goal was an awesome experience.

    Sometimes as pioneers in Cornwall I feel like we are ploughing a lone furrow, so to share experiences was fantastic. 

    Everyone seems to have the same challenges and issues, however, there are some amazing stories of where content design has really made a positive impact.

    Summing up Content Ed using emojis

    🤓 Learnt lots

    🔈 Heard from amazing speakers

    😁 Feeling inspired

    🥙 Great food

    🍻 Several beers

    🏔 Ran up Arthur’s Seat twice 

    🤝 Made new content buddies from all over the world 

    🇳🇱 🇱🇹 🇺🇸 🇦🇺 🇪🇸 🇵🇷 🇨🇦 🇬🇧 

    What else?

    So,  as well as Content Ed, we have been cracking on with some cool projects that use UX, user needs, journey mapping and content design with clients in Cornwall and across the UK.

    More on those when the projects have finished and we’ve got round to wiring as case study!

     

    Arthur's Seat, Edinburgh

    The view from the top of Arthur’s Seat in Edinburgh

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