Is your website accessible to all your customers?

21.01.2019 |

  • Posted by Mark Picken
  • Pizza - Domino's lost a court case in the US after its app was deemed not to be accessible

    Let’s talk website accessibility and pizzas

    In January Domino’s was told that its website and app must be made fully accessible to blind people.

    The news came after a court in the US ruled against the fast-food pizza chain following a complaint from a blind customer. 

    Guillermo Robles, who began legal action against Dominos in 2016, said that he struggled to change toppings and was unable to complete a purchase using the company’s iPhone app.

    While this case is in America, accessibility is something that impacts all users across the world.

    Why are we talking about this?

    Website accessibility provided a strong focus on the 2-day content design course Mark attended in London last week, and we’ve also been picking up accessibility issues on websites while carrying out our UX reviews.

    The UX reviews have flagged up a number of design issues, such as elements that will have negative impact for someone using a screen reader, or a lack of contrast between the website’s background colour and font colour that will make the text difficult to read.

    We’ve even seen issues involving the use of some fonts.

    Accessibility is key to make your website useful and relevant to your users, as well as easy for them to engage and do business with you. And with potential additional legislation due to come into to effect, getting it right now is vital.

    So, what is website accessibility?

    Wikipedia lists it as: “Web accessibility is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the World Wide Web by people with disabilities. When sites are correctly designed, developed and edited, generally all users have equal access to information and functionality.” Read Wikipedia’s full description here.

    W3C (Web Accessibility Initiative) states: “When websites and web tools are properly designed and coded, people with disabilities can use them. However, currently many sites and tools are developed with accessibility barriers that make them difficult or impossible for some people to use.” Read W3C’s full description here.


    What do we know about website accessibility and user needs?

    – 20% of users have accessibility needs

    – 80% of these requirements are for users with visual impairment

    – 5% of users are colour blind

    – eyesight degradation starts at around 40


    What else do you need to consider?

    Our research and evidence show us that improving accessibility improves the user experience for ALL users.

    You also need to consider the fact that existing customers may develop accessibility needs over time. By providing great accessibility you are maintaining  good user experience for these long-standing customers.

    Is your site accessible to all users?

    To find out if your website is accessible to all users then call 01872 321533 today and talk the team about our Website Accessibility Review.


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