Make Your Marketing Lean

We successfully work with engineering and
manufacturing companies to help them to:

 

  • process map marketing activities to remove customer barriers
  • increase enquiries and sales
  • maximise value
  • meet business objectives

 

Email mark@mpad.co.uk or call 01872 321533 for more information

 

How we can help you

 

Our process mapping and review services allow you to answer your customer needs and increase conversions.

Example barriers include:

  • website not being found on Google
  • website not being accessible to all users
  • not answering customer questions
  • poor conversion rates
  • design not reflecting the quality of brand, product or service

 

Our 2-step process

 



Step 1 – Digital intelligence (research and review)

By gathering information on your potential customers, and competitors, we will build up a picture of the online marketplace in your business.

We then seek to position your website for maximum visibility with your target customers, and to fill any gaps in the market left by your competitors.

What you will get:

  • defined research for marketing
  • provide research for content development
  • provide information for future internet advertising
  • find opportunities your competitors are missing

 



Step 2 – Process mapping workshop

During the session we will discover: where you are now; issues and challenges; aims and objectives; key messages; target audience; customer pain points; and values and ethos.

What you will get:

  • reassurance that we fully understand your objectives
  • defined target audience
  • defined key messages
  • defined plan of action to achieve success

 

Email mark@mpad.co.uk or call 01872 321533 for more information

 

Next steps 

We now have the understanding and information to create a marketing strategy or campaign that will give you more engagement, more customers, more revenue and more positive impact.

This can include:

  • improving your existingwebsite or creating a new website to get better results
  • planning outa marketing campaign that will be more effective
  • updating design
  • running a SEO campaign that can be fully tested to ensure return on investment

 

Who else we’ve helped

We have worked with engineering and manufacturing companies in Cornwall, Devon, Somerset and Bristol, including members of SWMAS and Cornwall Manufacturing Group.

Partech
RAM Gaskets

Our services

Strategy

Right from the beginning of the story, we understand your organisation within your sector. MPAD’s focus is on developing the strategy. We can advise at board level, get buy-in from staff, stakeholders or volunteers, and map a clear way forward creating the strongest impact.

Brand Development

Your brand is everything. So we develop brands that tell a story. The organisations we work with inspire hearts and minds and create insurmountable impact. From your receptionist to your digital impact, to your media coverage, your brand matters. MPAD are experts at getting it right.

Crisis Communications and Issues Management

Things happen. When it does hit the fan, we have the insight to plan for every eventuality. MPAD has a firm grip on the wheel to weather all storms. We’ve got extensive experience in crisis communications, and the right relationships to negotiate unhelpful media coverage – we’ve even won awards for it! So don’t panic. It’s all under control.

Community Engagement

When you want to make a big impact, you need everyone behind you. We are used to exploiting the right platforms to engage with micro, macro, and global communities to enthuse people to change, stand up and be counted, and sign on the dotted line.

Advertising

Our strategy is to find the right approach for you. We’ll navigate your way through the wealth of opportunities, and keep abreast of new media. With design and copywriting genius at your fingertips, and media buying expertise, our advertising campaigns will impact your bottom line.

Graphic Design

Get our talented creative directors on your team at the conceptual stage, and be awe-inspired as they take you by the hand on a journey through their creative process to a perfect finish. Your artwork will have maximum impact with minimum fuss.

PR & Media Training

We’ve been around the block, so when it comes to the media, we know what question is up next. Trust us, some of our best friends are journalists. That’s why we equip you well to turn every media opportunity into a positive one. Our PR and media training gives you confidence to make an impact.

Content

Our digital expertise gets your message out there, to the right people, on the right platform and lands right on target. Whether it’s your online content, email marketing, interrogating analytics reports, designing infographics, producing video, podcasts or sonic identities - Whatever you need, we make sure resonating digital impact is part of your campaign. Push. The. Button.

Evaluation

This is not the end of the story. We gather feedback from all sources to analyse the impact of your campaign. We’ve built in flexibility to allow for change and creative genius, and the results dictate the next chapter. Simple really.