We began work with Oceans Reach (Penryn) in 2017 to raise awareness, and support, for its proposed 2,000 bed student development on the outskirts of Penryn.
What we delivered
A strategic plan that focused on the current pain points in Falmouth and Penryn caused by Falmouth University’s growth. 10% of properties in Falmouth and Penryn are used for student lets, while 56% of all rental property in the same area is now used students. This has led to other associated issues, such as parking and anti-social behavior. We ran a campaign of engagement in the local community and local media with events, public relations and meetings to promote the benefits of Penvose and how the development would help alleviate some of the pain points in the area. The initial phase focused on answering questions and correcting misinformation in the public domain to allow us to build a campaign to gain support. This resulted in positive support from Save Our Falmouth, Save Kernick Industrial Estate and Falmouth Town Council. The plan gained outline approval from Cornwall Council’s planning committee in February 2018.
What we achieved
Penvose Student Village was the only large-scale student development that gained support from local pressure group, as well as received more letters of support than objections.
Cornwall Blind Association is thought to be one of Cornwall’s oldest charities, having been established almost 160 years ago to support miners that had lost their sight. However, the charity name was alienating people living with sight-loss across the spectrum – quite simply, potential clients did not want to engage with them because they were not “blind” enough. Trustees and staff wanted to explore the option for a brand new name.
MPAD held brand workshops across the organisation over two days, including all staff and trustees. We then presented our findings and recommended a new name and brand. Over a period of 18 months, we worked with the charity to deliver: Name game and name scoring, testing naming and branding with stakeholders, website development, signage design, stationery and design for print. We also provided interim communications for a period of time before working with a newly appointed communications manager to launch the new brand in April 2015. Using our contacts, MPAD also helped signpost the new communications manager and approached new trustees to build resilience within the organisation.
A more cohesive team. A more effective fundraising brand. Increased enquiries for their services – after three months, in July 2015, the charity received 70 new enquiries compared to just a handful during the same period in the previous year.