The Good Thinking Blog

Here is a collections of thoughts, insights, and inspiration the MPAD have in life and work.

  • Image of Content Design London meet up with Sarah Richards presenting to an audience of content designers
    10.05.2019

    Year of UX – April 2019

    While our Year of UX officially started back in October 2018, we’re creating a month-by-month guide during 2019 highlighting the successes and challenges we’ve had during each month.   Here’s how April looked for us (and we didn’t forget March, the focus was on user journey mapping!) Talk, talk April was a month for discussions, […]

    MPAD News, The Good Thinking Blog
  • 11.04.2019

    The Joys of Mapping

    As Jon Bon Jovi once said (according to a quote finder): “Map out your future – but do it in pencil. The road ahead is as long as you make it. Make it worth the trip.”     We tend to use Sharpies and Post-It Notes, rather than pencil, but the sentiment is the same. […]

    MPAD News, The Good Thinking Blog
  • MPAD Year of UX - mapping user needs and user journeys for content design
    04.03.2019

    Year of UX – February 2019

    While our Year of UX officially started back in October 2018, we’re creating a month-by-month guide during 2019 highlighting the successes and challenges we’ve had during each month.   Here’s how February looked for us…..   How to turn 49 pages of content into just 6 pages We’ve been having fun using the content design […]

    MPAD News, The Good Thinking Blog
  • Mapping our user journeys
    04.02.2019

    Year of UX – January 2019

        While our Year of UX officially started back in October 2018, we’re creating a month-by-month guide during 2019 highlighting the successes and challenges we’ve had during each month.   Here’s our January highlights Content Design training Attending Content Design London’s 2 day content design course at the very cool Waterloo Creative. The course […]

    MPAD News, The Good Thinking Blog
  • Pizza - Domino's lost a court case in the US after its app was deemed not to be accessible
    21.01.2019

    Is your website accessible to all your customers?

    Let’s talk website accessibility and pizzas In January Domino’s was told that its website and app must be made fully accessible to blind people. The news came after a court in the US ruled against the fast-food pizza chain following a complaint from a blind customer.  Guillermo Robles, who began legal action against Dominos in 2016, […]

    MPAD News, The Good Thinking Blog
  • 18.01.2019

    Five things I took from the Content Design London 2-day content design workshop

    Channelling my inner country bumpkin I headed to the big city for 2 days of learning on the Content Design workshop developed by content guru, Sarah Richards. There’s a caveat here – I’ve been working with Sarah for the last year on business development, and we’ve also known each other for, ahem, 25 years after […]

    MPAD News, The Good Thinking Blog
  • 10.01.2019

    Testing, Testing

    A big part of our Year of UX is to take a big, depth breath, and ask clients, suppliers and trusted contacts for feedback on the work we’re creating here at MPAD HQ. It can feel a bit daunting at times asking people to be brutal about your own work. We’ve spent the last 3 […]

    MPAD News, The Good Thinking Blog
  • MPAD Year of UX
    04.12.2018

    The Year of UX

    We’re on a mission.   Our aim is to help organisations get more engagement, more customers, more revenue and more positive impact.   It’s pretty simple when you put it like that. We know our clients want more, which could be customers, revenue, staff, volunteers.  We also know that the processes we’ve been developing over […]

    MPAD News, The Good Thinking Blog
    Content design. digital intelligence. SEO. user experience. UX. UX content.
  • Why are you here? Opportunities for charities to create communications that count.
    23.05.2018

    Why are you here? Opportunities for charities to create communications that count.

    If you go by media reports then 2018 has been tough for charities. We’ve had the Oxfam, Save the Children and President’s Club scandals that, if you believe reports, have rocked the sector. On top of this, the new chair of the Charity Commission – Baroness Stowell – has said that: “People now trust charities […]

    MPAD News, The Good Thinking Blog
  • 04.03.2018

    How Tom’s dadvertising combines awesome UX and a fear of death

    Appreciating the quality of a company’s UX (user experience) and UX content while feeling a strong sense of mortality is not an everyday occurrance. However, that happened to me just the other day when I was stopped in my tracks by a targeted Facebook advert (or dadvert) for Tom.co.uk. Tom.co.uk has a simple mission: to […]

    MPAD News, The Good Thinking Blog
  • 07.07.2017

    Cornish Creatives Collaborate to Grow Out of County Contracts

    Two Cornish creative agencies have joined forces in order to grow business on a national and international scale.   Leap, based in St Austell, and Truro-based MPAD will collaborate on projects in the charity, health, education and sustainability sectors.   The alliance was forged by Leap director, Matt Hocking, and MPAD director, Mark Picken.   […]

    MPAD News, The Good Thinking Blog, Uncategorized
  • 06.07.2017

    School Dinners

    My youngest daughter starts school in September (her big sister is already in the same school). As part of the settling in period the new starters, and parents, were invited to have lunch at school. I heard one of my fellow parents say that going into the dining room at lunchtime is one of the […]

    The Good Thinking Blog
  • Beardstroker beer
    30.06.2017

    MPAD is 18

    I was at an event in Exeter last night and bumped into an old acquaintance from Falmouth who runs a very successful Cornish company. As the presentations were about to start, he nudged me and said: “You do realise that we’re now in the elder statesmen bracket of businesses in Cornwall!” My immediate response was, […]

    MPAD News, The Good Thinking Blog
  • 22.05.2017

    We ♥️s The ‘Diff

    It’s always great to see a campaign that has a simple and powerful message that makes a positive impact. On a trip to Wales over the weekend, we came across a stand in a shopping centre in Cardiff displaying some really cool prints. Further inspection, as well as a clear and concise introduction from one […]

    The Good Thinking Blog
  • Running a UX session for a leading Cornish charity
    07.02.2017

    Five Reasons We Love UX

      UX (user experience) is becoming a significantly more important part of the work we do to help clients have a positive impact.   Here’s five reasons why we love UX:   Understanding users With 7 billion now on the planet, the chances of marketing to everyone are pretty limited, so it’s important to know […]

    MPAD News, The Good Thinking Blog
  • 01.02.2017

    Creative Inspiration

    MPAD’s creative director, Mark, took some time away from the office for a few days to take in the sights in London and get some creative inspiration.   Here’s a few highlights…..   Installations at the Tate Modern     William Shakespeare street art near The Globe Theatre     Interior at The Loft bar […]

    MPAD News, The Good Thinking Blog
  • 11.02.2016

    What’s your problem?

    Designers are taught from the start that the problem is defined before anything else. So when I came across this pillow that incorporates a mobile phone, the question needs to be asked, what is the point? The twitter post on Design Milk was liked by many. However, should the designer be putting their talents to more meaningful […]

    MPAD News, The Good Thinking Blog
    consumerism. Design. process. thinking.
  • 10.02.2016

    Six Things I Learned From My Car Getting Stuck In Storm Imogen’s Flood Water

    So, I took my girls on a Daddy Daughter road trip to rural Devon on Saturday afternoon to stay with some old friends. It was pretty horrendous journey on the A30 and I was looking forward to getting off the main road and on to the farm lanes away from surface water and spray. It’s […]

    MPAD News, The Good Thinking Blog
  • 27.01.2016

    MPAD Predicts The Future

    As an integrated communications agency, we’re lucky enough to have a wide variety of talents and interests buzzing around at MPAD Towers. There’s so much value to come from discussing things as a group, so every now and again we like to rack each other’s brains to try and work out just what’s happening in […]

    MPAD News, The Good Thinking Blog, Uncategorized
  • 07.01.2016

    What’s in a name?

    When setting up a charity, business or social enterprise, one of the most important decisions to make is coming up with the name. Furthermore, if you have already been established but your name is out-dated or doesn’t represent your service, when and how should it be changed? There are a number of influencing factors during […]

    MPAD News, The Good Thinking Blog
    Branding. names. words.