Penvose Student Village

11.01.2019 | Public Relations.

  • Posted by MPAD Design
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    The client

    We began work with Oceans Reach (Penryn) in 2017 to raise awareness, and support, for its proposed 2,000 bed student development on the outskirts of Penryn.

    What we delivered

    A strategic plan that focused on the current pain points in Falmouth and Penryn caused by Falmouth University’s growth. 10% of properties in Falmouth and Penryn are used for student lets, while 56% of all rental property in the same area is now used students. This has led to other associated issues, such as parking and anti-social behavior. We ran a campaign of engagement in the local community and local media with events, public relations and meetings to promote the benefits of Penvose and how the development would help alleviate some of the pain points in the area. The initial phase focused on answering questions and correcting misinformation in the public domain to allow us to build a campaign to gain support. This resulted in positive support from Save Our Falmouth, Save Kernick Industrial Estate and Falmouth Town Council. The plan gained outline approval from Cornwall Council’s planning committee in February 2018.

    What we achieved

    Penvose Student Village was the only large-scale student development that gained support from local pressure group, as well as received more letters of support than objections.

     

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