The Year of UX
We’re on a mission. Our aim is to help organisations get more engagement, more customers, more revenue and more positive impact. It’s pretty simple when you put it like that. We know our clients want more, which could be customers, revenue, staff, volunteers. We also know that the processes we’ve been developing over […]MPAD News, The Good Thinking Blog, Website Design
Content design. digital intelligence. SEO. user experience. UX. UX content.
Why are you here? Opportunities for charities to create communications that count.
If you go by media reports then 2018 has been tough for charities. We’ve had the Oxfam, Save the Children and President’s Club scandals that, if you believe reports, have rocked the sector. On top of this, the new chair of the Charity Commission – Baroness Stowell – has said that: “People now trust charities […]MPAD News, The Good Thinking Blog
How Tom’s dadvertising combines awesome UX and a fear of death
Appreciating the quality of a company’s UX (user experience) and UX content while feeling a strong sense of mortality is not an everyday occurrance. However, that happened to me just the other day when I was stopped in my tracks by a targeted Facebook advert (or dadvert) for Tom.co.uk. Tom.co.uk has a simple mission: to […]MPAD News, The Good Thinking Blog
Beast from the East hits Cornwall
We enjoyed a couple of impromtu snow days after the Beast from the East hit Cornwall on Wednesday (February, 28) and Thursday (March, 1) creating our very own snowmageddon. With school closures and icy roads, the team ‘worked’ remotely – this included a rare outing for Mark’s 36 year old wooden Blue Peter sledge! […]MPAD News
Cornish Creatives Collaborate to Grow Out of County Contracts
Two Cornish creative agencies have joined forces in order to grow business on a national and international scale. Leap, based in St Austell, and Truro-based MPAD will collaborate on projects in the charity, health, education and sustainability sectors. The alliance was forged by Leap director, Matt Hocking, and MPAD director, Mark Picken. […]MPAD News, The Good Thinking Blog, Uncategorized
My youngest daughter starts school in September (her big sister is already in the same school). As part of the settling in period the new starters, and parents, were invited to have lunch at school. I heard one of my fellow parents say that going into the dining room at lunchtime is one of the […]The Good Thinking Blog
MPAD is 18
I was at an event in Exeter last night and bumped into an old acquaintance from Falmouth who runs a very successful Cornish company. As the presentations were about to start, he nudged me and said: “You do realise that we’re now in the elder statesmen bracket of businesses in Cornwall!” My immediate response was, […]MPAD News, The Good Thinking Blog
We ♥️s The ‘Diff
It’s always great to see a campaign that has a simple and powerful message that makes a positive impact. On a trip to Wales over the weekend, we came across a stand in a shopping centre in Cardiff displaying some really cool prints. Further inspection, as well as a clear and concise introduction from one […]The Good Thinking Blog
Five Reasons We Love UX
UX (user experience) is becoming a significantly more important part of the work we do to help clients have a positive impact. Here’s five reasons why we love UX: Understanding users With 7 billion now on the planet, the chances of marketing to everyone are pretty limited, so it’s important to know […]MPAD News, The Good Thinking Blog
MPAD’s creative director, Mark, took some time away from the office for a few days to take in the sights in London and get some creative inspiration. Here’s a few highlights….. Installations at the Tate Modern William Shakespeare street art near The Globe Theatre Interior at The Loft bar […]MPAD News, The Good Thinking Blog
What’s the Collective Noun for a Group of Designers Called Matt?
After eight years we said goodbye to our designer, Matt Hollands, this week. Matt, who joined the company as fresh-faced 23 year old on a freelance basis in 2008, is moving on to pastures new. We’re very proud of how Matt developed his skills and talents during that time and are going to miss him […]MPAD News
Favourite Christmas Recipes from the MPAD Team
Thank you for all your support in 2016! Here are the MPAD team’s favourite Christmas recipes to give you some creative inspiration over the festive period. Picken’s Mince Pies Ingredients Mincemeat (I used two 411g jars of Robertson’s Classic Mincemeat) For the pastry 375g plain flour 260g unsalted butter 125g caster sugar 1 large egg, […]MPAD News
Planning for the Future
Cornwall-based communications agency MPAD is announcing a change in directorship. Rachel Picken has resigned as managing director to pursue her own consultancy and teaching business Agile PR, through which she teaches Chartered Institute of PR qualifications. Mark Picken, who established MPAD in 1999, will continue to lead the business, as it prepares to move to […]MPAD News
Sitting in MPAD towers it’s easy to lose touch with ‘The Kids’ – which is why the yearly work experience period is so vital to us. Last week we were lucky enough to be joined by Jay Banks who apart from being a whizz with Photoshop and full of great ideas was also somewhat […]MPAD News
What’s your problem?
Designers are taught from the start that the problem is defined before anything else. So when I came across this pillow that incorporates a mobile phone, the question needs to be asked, what is the point? The twitter post on Design Milk was liked by many. However, should the designer be putting their talents to more meaningful […]MPAD News, The Good Thinking Blog
consumerism. design. process. thinking.
Six Things I Learned From My Car Getting Stuck In Storm Imogen’s Flood Water
So, I took my girls on a Daddy Daughter road trip to rural Devon on Saturday afternoon to stay with some old friends. It was pretty horrendous journey on the A30 and I was looking forward to getting off the main road and on to the farm lanes away from surface water and spray. It’s […]MPAD News, The Good Thinking Blog
MPAD Predicts The Future
As an integrated communications agency, we’re lucky enough to have a wide variety of talents and interests buzzing around at MPAD Towers. There’s so much value to come from discussing things as a group, so every now and again we like to rack each other’s brains to try and work out just what’s happening in […]MPAD News, The Good Thinking Blog, Uncategorized
What’s in a name?
When setting up a charity, business or social enterprise, one of the most important decisions to make is coming up with the name. Furthermore, if you have already been established but your name is out-dated or doesn’t represent your service, when and how should it be changed? There are a number of influencing factors during […]MPAD News, The Good Thinking Blog
branding. names. words.
MPAD managing director Gets Chartered
The head of Cornwall-based communications agency MPAD is one of the first PR practitioners in the UK to gain Chartered status under a new assessment scheme. Rachel Picken joined eight other PR professionals at the Chartered Institute of PR on Monday (November 23) in London to gain the accreditation through a pilot Chartership Assessment Day. […]MPAD News, The Good Thinking Blog
Chartered. CIPR. Public Relations.
Cornwall Air Ambulance Volunteer Campaign scoops national gong
A campaign that helped recruit up to 250 volunteers for Cornwall Air Ambulance has won a national charity award. “Groundcrew” won UK Best Air Ambulance Campaign at the Air Ambulance Excellence Awards 2015 last night (Monday, November 16). The campaign – which involved creating a visual identity for volunteers on the ground whose work keeps […]MPAD News
Brand Identity. innovation. Marketing. Strategy.