MPAD managing director Gets Chartered

25.11.2015 | Chartered. CIPR. Public Relations.

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  • The head of Cornwall-based communications agency MPAD is one of the first PR practitioners in the UK to gain Chartered status under a new assessment scheme.

    Rachel Picken joined eight other PR professionals at the Chartered Institute of PR on Monday (November 23) in London to gain the accreditation through a pilot Chartership Assessment Day.

    The group attended three 90-minute assessment sessions covering strategy, ethics and leadership, as well as completed a two-year professional development plan.

    The Chartership Assessment Day aims to increase the number of Chartered PR practitioners in the UK from around 50 to 250 over the next two years. Chartered practitioners are celebrating their success online using #getChartered.

    Rachel, who is treasurer for the CIPR South West committee and holds a CIPR Diploma, said: “I am really proud to have represented Cornwall to #getChartered, amongst some of the UK’s leading PRs.

    “We had representation from Scotland, the Channel Islands, the North East and the South West – it was a brilliant opportunity to network and share notes with my professional peers. It was certainly a vigorous assessment, but also rewarding and inspiring.

    “Currently I believe there is only one other Chartered practitioner in Cornwall, but our vision is that this becomes the gold standard that all PR professionals aspire to hold.

    “I’m happy to support anyone who, like me, wants to raise the bar of PR practice in our region, and grow our number of chartered practitioners.”

    Members of the CIPR are eligible to attend a Chartership Assessment Day if they have completed on of the following:

    • three consecutive (or five non-consecutive years) of CIPR CPD
    • two years (or four non-consecutive) of CIPR CPD and hold a Masters degree or the CIPR Diploma.

    Members can declare their interest in attending a Chartership Assessment Day in 2016 by emailing CIPR Director of Professional Development & Membership, Sukhjit Singh Grewal

    Paul Noble, Lead Assessor said: “We had a great group of energetic and knowledgeable applicants being grilled by eight firm but fair assessors. The pilot demonstrated that the new approach is robust while also generating useful feedback to fine-tune future assessments.”

    Alastair McCapra, CIPR Chief Executive, said: “We have set ourselves the objective of making public relations a chartered profession.

    “The nine members who have become Chartered Practitioners today represent an important step forward towards that goal. We have assessment days planned for 2016 in London, Glasgow and Manchester, and nearly 100 people on the waiting list to go forward.”

    Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of public relations, it is the largest body of its type in Europe.

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