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Pick’n Mix is a design solution for new and small businesses that offers high quality design at affordable prices.
Falmouth Business Improvement District
Following our success working with Totally Truro Business Improvement District, mpad was asked to support the team of committed businesspeople in getting a BID in Falmouth off the ground.
Working alongside steering committee chairman Nigel Carpenter, proprietor of St Michael’s Hotel & Spa, as well as council regeneration officer Mel Richardson, we created a lobbying PR campaign to encourage businesses to get out and vote for a BID.
We generated weekly coverage in the run up to the ballot, creating case studies, setting up journalist briefings and setting up broadcast media interviews.
A total of 54% business took part in the ballot with 70% of these voting for the creating of a BID. Falmouth now has an additional £500,000 to spend on improvements in the town, including marketing, signage and events.