The project, managed by Sea Communications, aimed to tackle some of the biggest issues facing the people and communities in Cornwall.

MPAD was bought in to raise the profile of the six-month long following the work already done with Sea and Dott on the New Work Cornwall scheme.

With a £10,000 first prize for the best solution BDCC was won by Nigel Pengelly and his team for their ‘Shopbylayby’ idea.
Launched in November 2010 members of the public and organisations were encouraged to put forward the challenges they face, as well as potential solutions, on the BDCC website.

Over 90 challenges, including issues such as rural isolation, fuel poverty and affordable housing were submitted, along with 169 ideas to solve them.

In January six of the challenges were selected, groups were formed from the community and designers were assigned to support the teams through mentoring.

Five of the ideas were taken forward and pitched to judges in on ‘Angels’ Den’ panel held at Eden, before the teams had to submit a written proposal on how they would solve the problem and what they would spend the money on.

The ‘ShopbyLayby’ idea triumphed with the St Austell Market House and Wadebridge Renewal Energy Network (W.R.E.N) teams finishing as runners up and collecting £5,000 each.

During the project MPAD worked to raise the profile of BDCC through local and regional media, while Mark Picken acted as a mentor and ran a PR workshop to help the teams clarify their messages before pitching.