MPAD’s task was to create a brand identity and print marketing for The Outdoor Screening Season, which included the creation of a logo, banners and leaflets.  This unique cinema experience needed to be emphasised by highlighting that this was a one-off chance to view great films in amazing locations.

MPAD took inspiration from versatile cinematic lighting and effects that added to the atmosphere of each location in order to create an eye-catching logo with 3D effects.

The end result was a logo, which is not only adaptable enough to be used for each venue, but also crisp and clear that left a lasting impression.  By adjusting the colour, each location could be differentiated from another.  Ultimately, the colourful, 3D logo represents the excitement and immersion of the unique screenings.