Event Cornwall required a new website that would allow them to promote events more effectively to each target market.  Moreover, an image gallery was needed to highlight the company’s experience and aid promotion.  MPAD also need to ensure the website was cost-effective and future proof.

MPAD’s conception was to make use of a range of marketing technology, such as QR codes, e-mail marketing and a text messaging service that facilitated as event reminders, to let event-goers know about upcoming events.  Also, to show the success of Event Cornwall’s previous events, more sophisticated case studies were also necessary.

The finished website, overall, has a simple and colourful design, which means navigation is functional and can be viewed easily.  The website is also highly versatile – this allows a variety of events to be publicised and for pages to be added or extended easily, as Event Cornwall continues to grow and expand.