Pentewan Holiday Park, which is located on its own private beach, is primarily focused on family holidays through the peak summer seasons however they wanted to explore new markets.

For the 2010 season, Pentewan had invested in the new Seahorse Centre which offers indoor swimming pools, gymnasium and restaurant facilities to ensure their visitors had a perfect holiday whatever the weather.

Pentewan also wanted to promote the park to target specifically young couples and older couples through a variety of early summer, and late breaks.

MPAD’s designer Matt Hollands, with project manager Caroline Williams, worked closely with Pentewan Sands to create a series of five adverts for use in various tourism and leisure magazines.

The adverts focused on the variety of holiday experiences available at Pentewan Sands, such as early summer season breaks, caravanning holidays in luxury, late summer breaks, to encompass the shoulder seasons. All the adverts focused on strong imagery to captivate the holiday experience and what the park has to offer as well as using strong and engaging straplines.