It gave us Omni-Shambles and the MoBot. Disney bought Star Wars (jury is out on that one). Team GB performed brilliantly, politicians danced….badly….in front of billions of viewers….no need!
Here at MPAD we had an amazing 12 months and worked on some fabulous projects for some great clients. We have debated long and hard about what should make our MPAD Top 5 for 2012.
In the end we couldn’t decide (we even tried fancy scoring systems) so we drew them out of a hat.
When it was announced that the Olympic Torch Relay was coming to Truro we were naturally so excited. That turned to elation as we were chosen to assist Truro City Council with the project.
MPAD provided communication support to the project and devised the communication strategy for the council.
We also designed the leaflets for businesses and the public about the event. We also got a pretty good view from our offices as you will see from the images.
In November MPAD Designer Matt Hollands won the New Talent category at the Media Innovation Awards in Bristol.
Matt was in good company as other winners included Aardman digital and Big Bang Post Production for ‘Andy’s Wild Adventures’
The judges thought that Matt’s design work to be ”..well thought out, process driven and of high quality and that he achieved simple, beautiful and meaningful brand designs.”
Whilst Britain’s Olympians and Paralmpians were celebrating their massive haul of medals, Cornish scrap metal dealers Henry Orchard and Sons won two awards this year.
In June they were awarded the Big Tick award by Business in the Community (BITC) in the Santander Responsible Small Company category at the National Awards for Excellence 2012.
The St Austell based company was recognised for its work on environmental sustainability and crime prevention after it invested in a bespoke software system to help it fight the black market in scrap metal.
Then towards the end of the year in November they won the Green Achievement Award at the Western Morning News Business Awards.
The judges were impressed with the companies ISO 14001 status, which was a first for the sector in the UK and its commitment to sustainability across its entire operation.
MPAD helped Henry Orchard and Sons with the award applications on both occasions.
James Orchard picking up the Green Innovation Award
Leave a gift to Cornwall was created by a group of 18 charities who all work in Cornwall to make a difference to people’s lives and the world we live in. It was initially started to more information on how to remember a favourite charity in your Will.
Currently 74% of people in the UK donate to charity while they are alive, whilst only 7% of people leave a gift to a charity in their Will.
Only about 14% of charity income in the UK comes from legacies and yet in these tough economic times, charities rely more and more on legacy income to continue their work. The perception by people is that they need to leave large sums to make it worthwhile but that’s not the case; we are always grateful for any gift; large or small.
MPAD not only provided communication and design support to the project, but were also a key player in the creation of the constitution and administration during the initial set-up project.
Some projects are more rewarding than others to work on, for all together reasons. But for MPAD it was inspiring to work closely with so many excellent organisations who all go that extra mile to provide support services across the whole spectrum.
If you would like to find out more about Leave a gift to Cornwall visit their website www.leaveagifttocornwall.co.uk
Certainly one of the biggest design jobs of the year was the creation of the 2012 Truro City Guide.
Packed with 84 pages of information on the city and local businesses, the guide featured a new fresh and colourful design encapsulating everything that city has to offer.
Designed to give locals and visitors alike a comprehensive overview of the city, it featured more than 200 Truro businesses.
The City Guide was produced for Truro City Council as a way of marketing Truro without costing the authority – and the ratepayer – any money.
It was put together as a collaboration between MPAD and Fal River Cornwall, the marketing partnership for Cornwall’s most popular visitor destination and we were chosen for their wealth of experience in design, editorial, advertising sales and distribution.
The guide has been a tremendous success and has been very well received by residents and visitors alike. Rumour has it that there are only a handful of copies left at the Tourist Information Centre.
Luckily the finishing touches are already being put together for the 2013 guide which is due out at the end of the month so watch this space.
Tagged with: design cornwall / design exeter / design falmouth / design plymouth / design truro / Marketing Cornwall / marketing devon / marketing exeter / marketing falmouth / marketing newquay / marketing plymouth / Marketing Truro / olympic torch / PR Cornwall / PR Devon / PR Exeter / PR Plymouth / PR Truro