Truro businesses collaborate to produce official city guide

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Two Truro businesses have joined forces to deliver the official guide to the city.

Cathedral Lane-based marketing agency MPAD and Fal River Cornwall, the destination marketing partnership, last week won the tender to deliver Truro City Council’s official tourism guide.

The partnership was selected by the council for its strong editorial offering, graphic design, advertising sales expertise and distribution services.

The team is now working to secure advertising sales to design and distribute up to 40,000 copies of the guide throughout Cornwall.

Fal River Cornwall has provided a dedicated sales consultant, Emily Caulfield, to work with local partners and advertisers.

Roger Gazzard, town clerk for Truro City Council, said: “We were keen to use a local company and were impressed with the quality of work offered by MPAD and Fal River Cornwall.

“They have an impressive background of designing and delivering tourism guides and are particularly passionate about showcasing the best our city has to offer.”

MPAD will be responsible for editorial content, commissioning photography, graphic design and project management of the guide.

Rachel Picken, director of MPAD, said: “Having grown up in Truro, and to now be running a business here, I really want to highlight the city’s best bits, as seen by local people.

“We have a long-standing relationship with Fal River Cornwall and they were natural partners for us to collaborate with.”

Toby Budd, marketing manager for Fal River Cornwall, added: “It’s a brilliant partnership, we’re really excited about bringing all our experience to the table, producing the definitive guide to Truro that’s great for locals as well as visitors.”

To make the new guide as definitive as possible, the team is looking to list as many Truro businesses as possible. Advertising starts from £45 for a listing to ensure its affordable for businesses of all sizes to be included.

Emily Caulfield added: “We wanted our starting price to be under £50 so that it is accessible to all businesses in Truro, from market stalls to large retailers. We’re getting a great response and look forward to working with Truro traders to produce a guide that brings us all more business.’’

To find out more about the guide, contact Emily Caulfield, 07590 260117, email truroguide@gmail.com.

Tagged with: Fal River / MPAD / Rachel Picken / Toby Budd / tourism / Truro City Council / Truro City Guide