Cornwall Sustainability Awards
Print Design. Public Relations.
The Cornwall Sustainability Awards is a regional awards ceremony that aims to encourage, reward and gain recognition for some of the excellent work businesses in Cornwall and the Isles of Scilly are doing to improve their own sustainability and that of Cornwall as a whole. The awards are backed by a national body – the Environment Agency – and Cornwall Council. MPAD was tasked to increase the number of award applicants and attendees.
Strategy: Gain coverage throughout a mixture of traditional platforms with a strong emphasis on increasing activity across social media platforms, Twitter and Facebook. Create informative press releases and reach out to top-tier regional media outlets to encourage awareness.
Delivery: MPAD initiated daily Facebook and Twitter updates about the awards in the build up to the event, including a live tweeting session on the day itself. Various stories were sent out achieving coverage across regional digital and printed platforms.
Impact: A reach of over 2,000,000 was achieved through printed and online media stories across various publications in Cornwall. MPAD successfully increased the number of applications to the awards, receiving a total of 96 registrations, with 70% of applicants being completely new to the process.