• MPAD Year of UX

    The Year of UX

    We’re on a mission.   Our aim is to help organisations get more engagement, more customers, more revenue and more positive impact.   It’s pretty simple when you put it like that. We know our clients want more, which could be customers, revenue, staff, volunteers.  We also know that the processes we’ve been developing over […]

    MPAD News, The Good Thinking Blog, Website Design
    Content design. digital intelligence. SEO. user experience. UX. UX content.
  • 11.10.2017


    Advertising, Graphic Design, Work
    Advertising. graphic design.
  • 11.10.2017

    Blue Flame

    MPAD developed the firm’s brand and messaging, as well as defining the target audience. This has included developing a range of marketing assets, such as the website, illustrations, infographics, banners, leaflets, animated gifs, videos, public relations, blogging and email marketing. The work supported the firm’s successful bid for a £10m tender.

    Branding, Graphic Design, Information design, Strategy, Website Design, Work
    branding. design. Website.
  • logo type designuk

    WJ Beswetherick & Son

    One of Truro’s longest established funeral directors, now in its third generation, WJ Beswetherick and Son wanted to refresh its brand and update its marketing material to allow the firm to adapt to changes in how its traditional market access information. Tactics MPAD began by holding an initial communications strategy session. This allowed the team […]

    Branding, Website Design, Work
    Advertising. Brand Identity. Website Design.
  • 02.02.2016

    Tregongeeves Farm Cottages

    Website Design, Work
    Website Design.
  • Groundcrew Cornwall Air ambulance brand design marketing

    Cornwall Air Ambulance Trust / Groundcrew

    MPAD has worked with Cornwall Air Ambulance Trust since 2010. In 2014, the charity wanted to launch a campaign to recruit 100 new volunteers during the year to support additional fundraising activities. Strategy: Develop a brand identity that volunteers and staff alike are proud to be part of, and communicate this brand across online and offline […]

    Branding, Graphic Design, Marketing, Strategy, Work
    Brand Identity. Marketing.
  • 01.02.2016

    iSight Cornwall

    Brief Cornwall Blind Association is thought to be one of Cornwall’s oldest charities, having been established almost 160 years ago to support miners that had lost their sight. However, the charity name was alienating people living with sight-loss across the spectrum – quite simply, potential clients did not want to engage with them because they […]

    Branding, Graphic Design, Strategy, Website Design, Work
    Brand Identity. Website.
  • 01.02.2016

    Active Plus

    The brief Active Plus is an organisation that run courses for a number of groups in society including vulnerable young people, the elderly and the long term unemployed. The courses are delivered by injured, wounded and sick military veterans, utilising their skills to share stories, promote co-operation, confidence and problem solving skills. MPAD was commissioned […]

    Website Design, Work
    Website Design.
  • 28.01.2016

    RTP Surveyors

    Brief RTP are one of the leading local surveying firms in Cornwall. They approached MPAD with a brief to redesign and develop their website so that it works across all platforms (desktop/tablet/mobile). Their previous site only functioned properly on desktop and customers were struggling to find content clearly. Solution The design team used the RTP […]

    Website Design, Work
    Website Design.
  • 28.01.2016

    Pencoose Farm

    Graphic Design, Public Relations, Work
    Print Design. Public Consultation. Public Relations.
  • 28.01.2016

    Children’s Support Network

    Brief The Service Children Support Network was founded by military wife and mother, Joy O’Neill. SCSN is an independent social enterprise that works in collaboration with the MOD and military welfare organisations to support educational and welfare professionals and members of the military in their roles in supporting service children and their families. Solution MPAD […]

    Branding, Graphic Design, Website Design, Work
    Brand Identity. Print Design. Website Design.
  • 28.01.2016

    Thrive Third Sector

    Organised by Mackerel Sky Events and MPAD, in partnership with the Chartered Institute of PR South West & Institute of Fundraising South West. Thrive Third Sector aims to bring together senior decision makers, fundraisers, communicators, executives and trustees to tackle those difficult subjects. View the website here    

    Branding, Graphic Design, Marketing, Website Design, Work
    Brand Identity. Print Design. Website Design.
  • 28.01.2016

    Export Cornwall

    Brief During 2015, following competitive tenders/quotations, we worked on two contracts with Peninsula Enterprise, focusing on B2B communications. Export Cornwall: We were contracted from January to March to support activity and communications. The challenge: Work against tight timescales as PE’s contract came to a close and as government communications teams entered Purdah. Tactics This involved: A social media […]

    PR & Marketing, Public Relations, Work
    Public Relations.
  • 28.01.2016

    Agile On The Beach

    Brief Back in 2011, Event Cornwall (now Mackerel Sky Events) was working with Oxford Innovation and Toby Parkins to set up the inaugural Agile on the Beach. They needed a brand identity to be created quickly with minimal budget – they approached MPAD and we rose to the challenge! Solution MPAD developed one simple concept. […]

    Branding, Graphic Design, Marketing, Work
    Brand Identity. Marketing. Print Design.
  • 28.01.2016

    Cornwall Sustainability Awards

    The Cornwall Sustainability Awards is a regional awards ceremony that aims to encourage, reward and gain recognition for some of the excellent work businesses in Cornwall and the Isles of Scilly are doing to improve their own sustainability and that of Cornwall as a whole. The awards are backed by a national body – the […]

    PR & Marketing, Public Relations, Work
    Print Design. Public Relations.
  • 27.01.2016

    City of Lights

    Last year, we were asked to raise awareness for the annual City of Lights festival in Truro, a dazzling parade of handcrafted paper lanterns. We were also tasked with press liaison at the event, social media management and arrangement of media attendance in advance. Strategy: As the key decision makers for attending the event were […]

    PR & Marketing, Work
    Print Design. Public Relations.
  • 27.01.2016

    Leave a Gift to Cornwall

    Branding, Graphic Design, Marketing, PR & Marketing, Video, Website Design, Work
    Brand Identity. Print Design. Public Relations. Website Design.
  • 02.01.2016


    Brief To provide interim press office support for the disaster relief charity at a time of rapid operational growth on a local and international scale, while managing communications around internal challenges. Solution As the charity is reactive to events, the comms strategy had to be flexible as well. An initial 3-month plan was put in […]

    Public Relations, Work
    Public Relations.
  • 26.11.2015

    Connor Downs Academy

    The brief Connor Downs Academy, formally Connor Downs Primary School, approached us three months before their conversion to develop the identity of the school. They wanted to keep the heritage of the school within the new branding whilst making it feel modern and smart to match their teaching style. The solution We conducted an Agile […]

    Branding, Graphic Design, Work
    Brand Identity. Print Design.
  • 14.10.2015

    Truro Learning Academy

    Following a move to become an Academy and a rebrand, Truro Learning Academy (formally Treyew Primary School) approached MPAD to help build the school’s reputation, generate positive media coverage and boost pupil numbers. Strategy: Creation of emotive yet informative messages to be sent out through social media, production of video to display a day at TLA, […]

    Marketing, Public Relations, Strategy, Video, Work
    Marketing. Strategy. Video.