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St Kitts Herbery
Rebrand

Banner designs for Cornwall Chamber
St Kitts Herbery, which was established in 2001 by Susan and Paul Johnson, produce a range of consumable products including perfumes, bath products, creams and chocolates all made from herbs grown on the premises.
With interest and demand in the products growing rapidly, St Kitts approached mpad to rebrand the company to reflect its quality.

We initially produced three different ideas that reflected the quality of the product as well as the target market. The identity needed to be versatile to represent the many products and fit onto the various size bottles and packages.

The design chosen was very simple yet classy as this would be produced in silver on the main flagship products.

40 labels for the main product ranges were producing including Rosemary & Bergamot, Patchouli, Lavender, and Geranium along with an in-house template label for St Kitts to use on other products sold in the shop. The labels were in keeping with the brand, simple but elegant; we used colours that represented the smells, which enhanced the quality of the product. Also design icons for the main ranges gave each item an individual identity.

We have also worked with them to roll out the brand and produce leaflets, signage, stationery, and an e-commerce website.

The new brand was launched in January 2009 and during the first six months of the year sales had increased by 57.5% (on the same period in 2008), whilst the redesigned ecommerce website has seen an increase in sales of 400%.