About us

Whatever you need, if it’s branding, strategy, PR, design, digital content or media training – we focus on impact. We measure that impact in three ways – impact on you and your objectives; impact on the environment; impact on communities.

Based in Truro, Cornwall, we work with ethical and socially responsible brands and organisations throughout the UK.

Mark Picken launched MPAD in 1999, with support from the Prince’s Trust. As a result, we’ve always loved the third sector, and we’re passionate about social and ethical communications.

Once upon a time, when Mark had an office in a cupboard under the stairs, MPAD stood for Mark Picken Advertising & Design. It still does all of those things, but we’re much, much more than that.

Our big focus is on impactful communications, and in turn our agency’s impact on the environment and the community in which we work. We’re proud of our environmental management system, which tells us that since 2008, we have recycled the equivalent weight in waste as that as a hippo. Yes, that heavy, aquatic mammal – 1.5 tonnes in weight to be exact.

Check out our infographic here.

Latest MPAD news

How Tom’s dadvertising combines awesome UX and a fear of death

Appreciating the quality of a company’s UX (user experience) and UX content while feeling a strong sense of mortality is not an everyday occurrance. However, that happened to me just the other day when I was stopped in my tracks by a targeted Facebook advert (or dadvert) for Tom.co.uk. Tom.co.uk has a simple mission: to […]

Beast from the East hits Cornwall

We enjoyed a couple of impromtu snow days after the Beast from the East hit Cornwall on Wednesday (February, 28) and Thursday (March, 1) creating our very own snowmageddon.   With school closures and icy roads, the team ‘worked’ remotely – this included a rare outing for Mark’s 36 year old wooden Blue Peter sledge! […]

Cornish Creatives Collaborate to Grow Out of County Contracts

Two Cornish creative agencies have joined forces in order to grow business on a national and international scale.   Leap, based in St Austell, and Truro-based MPAD will collaborate on projects in the charity, health, education and sustainability sectors.   The alliance was forged by Leap director, Matt Hocking, and MPAD director, Mark Picken.   […]

MPAD is 18

I was at an event in Exeter last night and bumped into an old acquaintance from Falmouth who runs a very successful Cornish company. As the presentations were about to start, he nudged me and said: “You do realise that we’re now in the elder statesmen bracket of businesses in Cornwall!” My immediate response was, […]

Five Reasons We Love UX

  UX (user experience) is becoming a significantly more important part of the work we do to help clients have a positive impact.   Here’s five reasons why we love UX:   Understanding users With 7 billion now on the planet, the chances of marketing to everyone are pretty limited, so it’s important to know […]