About us

Whatever you need, if it’s branding, strategy, PR, design, digital content or media training – we focus on impact. We measure that impact in three ways – impact on you and your objectives; impact on the environment; impact on communities.

Based in Truro, Cornwall, we work with ethical and socially responsible brands and organisations throughout the UK.

Mark Picken launched MPAD in 1999, with support from the Prince’s Trust. As a result, we’ve always loved the third sector, and we’re passionate about social and ethical communications.

Once upon a time, when Mark had an office in a cupboard under the stairs, MPAD stood for Mark Picken Advertising & Design. It still does all of those things, but we’re much, much more than that.

Our big focus is on impactful communications, and in turn our agency’s impact on the environment and the community in which we work. We’re proud of our environmental management system, which tells us that since 2008, we have recycled the equivalent weight in waste as that as a hippo. Yes, that heavy, aquatic mammal – 1.5 tonnes in weight to be exact.

Check out our infographic here.

Latest MPAD news

The Year of UX

We’re on a mission.   Our aim is to help organisations get more engagement, more customers, more revenue and more positive impact.   It’s pretty simple when you put it like that. We know our clients want more, which could be customers, revenue, staff, volunteers.  We also know that the processes we’ve been developing over […]

Why are you here? Opportunities for charities to create communications that count.

If you go by media reports then 2018 has been tough for charities. We’ve had the Oxfam, Save the Children and President’s Club scandals that, if you believe reports, have rocked the sector. On top of this, the new chair of the Charity Commission – Baroness Stowell – has said that: “People now trust charities […]

How Tom’s dadvertising combines awesome UX and a fear of death

Appreciating the quality of a company’s UX (user experience) and UX content while feeling a strong sense of mortality is not an everyday occurrance. However, that happened to me just the other day when I was stopped in my tracks by a targeted Facebook advert (or dadvert) for Tom.co.uk. Tom.co.uk has a simple mission: to […]

Beast from the East hits Cornwall

We enjoyed a couple of impromtu snow days after the Beast from the East hit Cornwall on Wednesday (February, 28) and Thursday (March, 1) creating our very own snowmageddon.   With school closures and icy roads, the team ‘worked’ remotely – this included a rare outing for Mark’s 36 year old wooden Blue Peter sledge! […]

Cornish Creatives Collaborate to Grow Out of County Contracts

Two Cornish creative agencies have joined forces in order to grow business on a national and international scale.   Leap, based in St Austell, and Truro-based MPAD will collaborate on projects in the charity, health, education and sustainability sectors.   The alliance was forged by Leap director, Matt Hocking, and MPAD director, Mark Picken.   […]